Sunrise Credit Union
All workFour generations, one farm, one film.
A brand film for the Farm Transition Program, told by one farm family.
- Client
- Sunrise Credit Union
- Sector
- Credit union, southwestern Manitoba
- Services
- Production · Distribution
- Year
- 2024
The brief
Sunrise helps farm families plan the hand-off from one generation to the next. That help happens in planning meetings, often years before the keys change hands, and none of it shows up in a rate sheet. Sunrise wanted farmers who are starting to think about transition to see what the process looks like for a family like theirs.
What we did
- Production
We built the film around one family: Dean and Barb Laval, whose son Taylor is set to be the fourth generation on the farm. We wrote and storyboarded it, filmed the family through harvest, from the truck cab to the combine to the planning table, and cut it to under a minute and a half.
- Distribution
We delivered the film in landscape for YouTube, the website and broadcast, a vertical cut for Reels and TikTok, short cuts for social ads and pre-roll, a photo set for print and social, and a radio spot.
What we made
- Brand film, about 1:20, landscape
- Vertical cut for Reels, TikTok and Shorts
- 30-second cuts for social ads and pre-roll
- Photo set for print and social
- Radio ad script and voice-over
